3 Features Your Email Marketing Software Should Have

Email remains to be among the best marketing tools you can use to improve returns for your business. With the right strategy you can nurture leads and increase sales because email offers easy acquisition, awareness, retention and eventual conversion of customers. With the right software you can create email lists, send out messages to relevant contacts and even use templates to put together an email marketing campaign that brings you good rewards.

When it comes to email marketing software, there is abundance, but when you know what features matter most in a solution then you will manage to select software that works for your business goals. Not all software options are designed to function the same way and hence some will be better than others in terms of overall performance. Here are a few of the most important features that the best email marketing software should have.

1. CRM integration

Automating marketing processes offer lots of advantages and this is something you should be able to achieve with the right software. Customer relationship management should be easy to integrate using the software so you can align marketing and sales for campaigns that are effective in bringing strong ROI. Interacting with customers helps you discover lots of things so you can offer them what they expect from your marketing. Proper CRM integration makes real time data updates easy and ensures that all your records remain up to date for upcoming campaigns for that matter. Check to see that the software’s API makes this kind of integration possible.

2. Visual customization

The truth is that people decide to read or ignore email content depending on how it looks. When looking for good email marketing software, it should offer attractive visuals so that you can put together a campaign targeted audience will love reading. Drag and drop functionality, pre designed templates, photo editing features and responsive design are some of the important aspects when it comes to visual editing on your software. With the features you will not need to redesign newsletters every time you need to communicate to your customers and potentials. The right software will eliminate hard work and makes it possible for you, create campaign design that is a winner from the word go.

3. Reports and analytics

An overview of email marketing campaign performance is of great importance. This is the only way you will be in a position to know what metrics are bringing on positive results and what is not working. You put together a campaign with hopes it meets your goals and your email marketing software should help you keep track of what matters most. Using software analytics, you can see devices subscribers are using to read the emails, whether they print, forward or delete the emails, how long they take reading your content and even what email contents receive the most clicks. With such insights you will be able to optimize email campaigns in such a way that the overall results are improved.

How to Run a Successful Business

Running a successful business is not an easy task. Regardless of the service or product being sold, the learning process is never truly over, especially for an Internet business. From controlling inventory to making sure the site is marketed properly, big businesses and small businesses alike use the same principles. These tips should be useful for anyone wanting to learn how to run a successful business.

Develop a Business Plan

A blueprint for the business is one of the first things any new business owner should create, regardless of the potential size. Financing will be impossible to secure if a business plan is not created. In addition, it will give the business owner a realistic idea if the business can actually be successful over time. It also gives a guideline for the owner of the business and allows them to stay focused on the end game.

Of course, in many cases, the business evolution will look quite different from the original plan. As the days pass, some aspects of the business may not work or may simply not be received well by the consumer. However, there may be other aspects of the business that are thriving more than anticipated. Hence, these areas may be worthy of committing more resources to expand upon the success.

Controlling the Controllable

Business owners need to know what they can control in their business setting. This is one aspect that has bankrupted many new business owners over the years. Putting controls in place to limit utility usage, labor, and other varying monthly costs is important from day one. If these issues are not addressed from the very start, owners will find themselves in the middle of a nightmare that never ends.

The reason controllables are so important is that these are the areas where a business owner actually has a say in the costs of the business. Something like inventory costs is unavoidable. Items cost what they cost, and that is just the way it is. However, they can control labor, they can control excessive utility usage, and this is the difference in a successful business and one that fails after only a few years.

New business owners have a lot on their plate when they are trying to learn how to run a successful business. The early years of any business are the most critical and while it is important to stick to the original plan, it is also important to recognize aspects that are simply not working out and that need to be put to bed. Evolve with the business and control the costs that are within your power to control, and the business will have a much better chance of success.

Motivation Case Study of an Enterprising Young Business Entrepreneur

John Smith had left school two years ago, and was already working as a trainee manager in a large supermarket chain. He could have gone to university, but developed a taste for the commercial world during his part time work, while still at school. He was fortunate to get a couple of relieving opportunities, while supermarket managers were on leave. That was all very well, but not the level he was aspiring to achieve. John Smith had left school two years ago, and was already working as a trainee manager in a large supermarket chain. He could have gone to university, but developed a taste for the commercial world during his part time work, while still at school. He was fortunate to get a couple of relieving opportunities, while supermarket managers were on leave. That was all very well, but not the level he was aspiring to achieve.

John had exceptional PR skills, and loved travelling and meeting new people, but just could not see enough creative potential in the supermarket field. His dream, or desired outcome in life, was to have a more creative role, important and challenging, but not too routine. He knew it was important to have a good track record, so he always tried his best at whatever duties he was given. In his mental plan, these were the stepping stones to his goal. Even though his dream may not materialise for months or years, it was essential to maintain that inspiration, by learning as much as he could. John was still doing management courses, which his employers provided, and he was always talking to sales reps, or anyone he could find with management experience.

One day a position was advertised with a large company that supplied over twelve hundred items to supermarkets. It was a kind of marketing manager and PR role combined. It required looking after visiting company personnel, both socially, and attracting their business.

John knew he would love this job, but it looked a bit out of reach, with his limited experience at the age of twenty one. He was excited though, because it fitted in perfectly with his mental image that he had stored. That was the detailed picture of his goal that he had clearly saved in his deep memory, and would recall frequently, to keep himself motivated.

Now it was time to do some profound lateral thinking, something which his father was good at ( me ). He knew of one chap he had met a couple of times, that once worked for the company that had placed this ad. John contacted him, and arranged a time to meet. This semi retired chap was very willing to chat and update John with what he thought he should know about the company, in the event of securing an interview.

Well, that did happen, John was one of forty applicants accepted for an interview, except that the other thirty nine all had university degrees. John’s enthusiasm, passion, and knowledge about the company must have impressed them – he got the job.

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